Detroit, MI, USA, June 2, 2022. RECARO Automotive, the leading global automotive performance-seating brand is stepping on the gas as they motor into the summer of 2022 by continuing their sponsorships as the official Seating Partners for the International Motor Sports Association (IMSA) and Sportscar Vintage Association Racing (SVRA). In addition, RECARO Automotive has responded to the calls of fans with an an expanded product lineup to fit any lifestyle.
With motor sports in the RECARO Automotive DNA, continuing sponsorships with both IMSA and SVRA allow RECARO Automotive in the proverbial drivers’ seats and introduces them to a wider audience with manufacturers, teams, drivers, and fans.
“The motor sport calendar is in full swing and RECARO Automotive is excited to continue our sponsorships with IMSA and SVRA, as well as partnerships with Gridlife and Ultra4 series,” said Emil Kreycik, Global President and COO. “ Our motorsports and aftermarket RECARO products are highly desired due to their safety, quality and comfort features.”
In addition, RECARO Automotive is launching an expanded lifestyle merchandise line offering new items that are featured in the Race, Dynamic, and Classic collections. From the Dynamic line softshell jacket to the Race line baseball cap, the newest additions to the merchandise line is for all classic car admirers, motorsport fans, and overall vehicle enthusiasts who want to promote their automotive passion with unique and dynamic designs that represent the premium performance seat brand. LINK
From the road to the workplace, RECARO Automotive is highlighting their lifestyle chairs as they continue to expand their line with new llifestyle product offerings. The home lifestyle chairs offer unique comfort, perfect ergonomics, and aesthetic design known of the premium seating manufacturer. These top-quality lifestyle chairs are manufactured with great craftsmanship that guarantee the undeniable feeling of sitting in a RECARO seat. LINK
RECARO Automotive is bridging their on track experince from the real world to the virtual world with their new RECARO Pro SIM Star. SIM racing enthusiasts can experience better playing in the new RECARO Pro SIM Star that provides perfect support while holding the body in the best possible ergonomic position. LINK
“The SIM Racing industry was worth nearly $1.5 billion in 2020“ said Emil Kreycik, COO. “Reacting to market demand, a high priority for us was to engineer and manufacture a Sim racing application that provides the same ontrack feel and experience our fans expect – we believe the RECARO Pro SIM Star delivers just that.”
About RECARO Automotive:
RECARO Automotive is a leading manufacturer of premium vehicle seats for OEMs and the aftermarket. At three locations in Europe, the USA and Japan, we design, manufacture, and market complete seats representative of our core competencies of design, ergonomics, craftsmanship, robustness, lightweight construction, and first-class workmanship, under the brand name Recaro. RECARO Automotive uses the brand Recaro under a license of the Recaro Holding.
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Since 1906 we never stop searching for something new and are continually breaking new grounds. RECARO products are at the cutting-edge of technology.
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