RECARO Automotive in partnership with SENSIT! showcase the latest in feel performance technology at CES 2024

Detroit, Michigan, January 9, 2023 – RECARO Automotive North America, Inc., the premium seat manufacturer, announces key new seating developments at CES 2024. As the market leader in premium automotive seating, RECARO Automotive will immerse CES visitors in an ultra-sensory experience showcasing the wide breadth of its innovative technology and capabilities.

“RECARO Automotive has a 60-year history of being the first in our industry with new product innovations,” said Emil Kreycik, President and COO “Our team has driven forward tirelessly, pushing the boundaries of automotive seating technology and innovation.”

“Not only will visitors see firsthand the new Pro Supreme GT FPR ahead of the Ford Mustang’s return to global GT3 racing, they will experience the rich tactile responses available in our latest SIM seat, and, for the purists, see how RECARO Automotive has developed a seat structure with cross-functional purposes, answering our OEM partners desires for a seating platform that can work across vehicle lines.” 

“CES is the playground in which the world’s most influential companies reveal their most exciting work,” said Nicole McElroy, Global Vice President of Product Development and Brand. “Bringing the RECARO’s world first virtual side ride with professional drivers allowing conference attendees to experience “seat-of-the-pants” on track vehicle feel performance is exciting. We couldn’t imagine unveiling our incredible new products and technologies anywhere else.  With an anticipated attendance of 130,000 and over 3500 exhibitors, CES is an ideal platform from which we can reach our loyal RECARO Automotive fans, new and old.”

"We are extremely excited about the cooperation with Recaro," says Benjamin Heese, CEO of Sensit! "Our constant goal is to merge technology and gaming in a way that not only creates a unique experience but also a tactical advantage. With the Haptic Sport C Seat and Pro Sim Racing Seat, we've succeeded."


RECARO Pro SIM Star 24H Le Mans Edition with FeelTech+ Pad kit 

RECARO FeelTech+ ™ powered by Sensit! is the first seating technology to make non-sensitive frequencies perceptible to humans. RECARO FeelTech+ seat insert pads use Metahaptics technology specially developed and patented by Sensit!.

Developed closely with professional racecar drivers, the technology employs 14 actuators in the padding on the seat bottom and seatback to deliver real-world tactile feedback to the player by providing sensations that accurately mimic the nuances of the real-world tracks in various sim franchises, allowing users to experience road feel in the digital environments, adding a thrilling new level of realism to sim sessions.  

Visitors to the RECARO booth will experience FeelTech+ through a multi-capable race series Playseat® Sim Chassis outfitted with the RECARO Pro SIM Star 24H Le Mans Edition and powered by William Esports.

Usage Examples:

Esports: By receiving needed information to operate their vehicle to the limits of physics, drivers can improve their performance thanks to haptic feedback. Thus, allowing them to make more intuitive decisions during gameplay.

Sim Racing: Allows sim drivers to feel changing surface textures and other features, such as curbing, on racetracks and road circuits for a realistic seat-of-the-pants feel during the racing experience.

Reality: Reduces motion sickness by simulating touch in a way that makes the experience feel more lifelike.

Peripherals: SIM accessories with Metahaptics improve accessibility for all through the elevated tactile experience.

Seats that can support FeelTech+ Insert Pad technology:

  • RECARO Pro SIM Star
  • RECARO Pole Position


RECARO Sport C with haptics

In addition to the Pro SIM Star, RECARO will also display the Sport C with RECARO FeelTech+ seat insert pads technology with haptics powered by Sensit!. 

The Sport C will be front and center and visitors to the booth can take a ride alongside the driver in the PRO SIM Star and feel what that driver is experiencing. Whether the driver veers off the road, hits the curb, or simply runs into an area of rough pavement, occupants of the Sport C will experience the same sensations as the racecar driver aiming to improve their lap time. It’s like jumping in the right seat for a hot lap...without ever having to go to the track.


Download Media Kit Here

About RECARO Automotive:

The world’s leading automotive seating brand, RECARO Automotive, specializes in creating innovation, safety, comfort, and quality in automotive seating. We have 500 employees operating in 3 assembly plants in 3 countries worldwide producing and delivering premium quality automotive products by using the brand RECARO under a license of the RECARO Holding for dynamic, racing, comfort, commercial, and major OEMs. From complete seating systems to individual components, our expertise spans every step of the automotive seat-making process. Our globalized integrated, in-house skills allow us to support our product creation from research and design all the way to engineering and manufacturing while maintaining a global premium brand presence.

To learn more, please visit


About Sensit!

Sensit! is a multi-brand Haptics company that provides the simplest solution for creating and scaling haptic experiences on the market. Founded in Potsdam in 2019, Sensit! enhances digital experiences through immersive haptic feedback (simply put: through vibrations) by transforming any telemetry, sound, and interaction data into a tangible experience. On a specially developed and easy-to-use platform, B2B customers will be able to individually design the haptics developed by Sensit! on their own. This turns simple products into haptic experiences.

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About Williams Esports:

Williams is one of the world’s leading Formula 1 teams. It exists purely to race in the top echelon of motor racing, where it has been winning grands prix for more than three decades. The Williams name has been synonymous with top-level motorsport since the 1970s, and has won 16 FIA Formula One World Championship titles – nine for constructors and seven for drivers. It remains the second most successful constructor in F1 history.

Williams Esports was launched in 2018, as the team made its first entry into virtual racing, a burgeoning industry providing both new and existing fans with opportunities to engage in a diverse and accessible arena. The Williams Esports programme has a roster of more than 25 of the world’s elite drivers, competing in 10 racing games across all three platforms, already reaching audiences in the millions and winning multiple titles.

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About Playseat®:

We come from a racing background. We know you perform better in SIM racing when you feel like you’re actually in the car. This feeling is what drives us as we create world-class racing cockpits. Our one aim: give you the most realistic racing experience. We’ve been doing it for decades and we’re now setting the new SIM racing standard. We keep pushing boundaries to get better every day. We never stop developing the very best, to help you become the best.

Playseat® has kept reinventing the SIM Racing seat category since 1996. All products are built by, and for, real drivers at the highest standard and are fully patented. The innovative engineering and design used in the development of the professional products is also brought into homes in a more versatile and space friendly manner without losing its immersive nature, making it the go-to racing simulator brand, from beginners to pros. 

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Deborah Mazza
Phone: 239-220-6310

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