RECORD ANNIVERSARY: RECARO WINS ITS TENTH “SPORT AUTO AWARD”

RECARO Automotive Seating continues its triumphant success as most favored brand and defended its title unchallenged as the best seat manufacturer at the “Sport Auto Award 2016.” Thus, the “Sport Auto” readers have voted for RECARO as the best brand the tenth consecutive year. And with a remarkable majority at that: 91.4 percent of a total of 16,953 votes cast favored RECARO Automotive Seating – the strongest result of the 19 assessed categories in the reader poll and for RECARO an increase in approval of almost 10 percent as compared to the poll five years ago. The runner-up seat manufacturer placed far behind with 33.6 percent of votes. “This overwhelming vote of the demanding 'Sport Auto’ readers makes us very proud,” says Markus Kussmaul, vice president sales and marketing at RECARO Automotive Seating. “It shows us that our brand promises of performance, craftsmanship, and design are well received by the consumer. The ‘Best Brand’ poll 2016 is thus in many ways a benchmark for us – and an incentive to make sporty seating even better!” For RECARO, the ten year record anniversary at the “Sport Auto Award” caps a very successful 2016, in which the brand was awarded nine prestigious industry awards for its premium products in automotive seating as well as race car and commercial vehicle seating. The German “Sport Auto” readers’ poll is one of the most important brand barometers for the industry – with increasing importance: In its 24th edition, around 3,300 more car fans cast their votes than in the previous year.