Pure racing excitement: RECARO becomes a new sponsor of the Pirelli World Challenge in the USA

Riveting battles for position and smoking tires – it’s what America’s renowned Pirelli World Challenge is all about. As in previous years, the 2013 edition will feature racers driving various classes of touring cars while competing for points and trophies in nine different events. This year, the series will be sponsored by RECARO Automotive Seating for the first time. “We are very excited about our new partnership with the Pirelli World Challenge,” says Markus Kussmaul, Vice President RECARO Automotive Seating. “After all, RECARO has always been closely tied to motorsport racing.” After having ideally supported the Pirelli World Challenge for many years, the auto seating specialist will now assume the role of official sponsor of the U.S. racing series. RECARO’s strengthened presence will not only be good news for the event’s numerous racing teams that employ the company’s high-performance racing seats. Above all, the fans will benefit from it. At its booth, RECARO Automotive Seating will offer them the perfect opportunity to inform themselves about the performance features of its racing seats – supported by the RECARO Challenge drivers. Rounding out its presence as a Pirelli World Challenge sponsor, RECARO Automotive Seating will offer fans attractive prize-winning contests and present its latest seat models – the RECARO Cross Sportster for road use and the RECARO Pro Racer Ultima 1.0 for racing use. More: www.world-challenge.com

Pirelli World Challenge (Picture: © Melissa K. Smith / Pirelli World Challenge)

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