RECARO Automotive, Williams Esports & Playseat® partner to bring Pro SIM Racing to PRI Show

December 6, 2023, RECARO Automotive, Williams Esports & Playseat® have partnered together to launch a multi-capable race series Playseat® Sim Chassis outfitted with a RECARO SIM Seat and powered by William Esports.

Detroit, Michigan, December 6, 2023 – RECARO Automotive best known for their high-quality motorsport seats has partnered with Williams Esports and Playseat® to further set the bar in the competitive landscape of SIM Racing. Together they will be showcasing at Performance Racing Industry (PRI) Show December 9-12, 2023 located in Indianapolis, Indiana the new Playseat® Motorsport SIM Chassis with a RECARO Le Mans Pro SIM Star seat and Williams Esports livery.

During the 3-day show, attendees can put themselves in the driver seat of the same set-up the real race drivers, academy drivers and SIM racing athletes will use in the future. For this competition attendees can compete daily for the highest podium time to win select prizes at the end of the PRI show. Just like drivers on a race weekend.

Changing the game in SIM Racing

Created by racers for racers, the Playseat® Motorsport SIM Chassis is revolutionising the racing world by making it possible to experience the real driving experience of any car in any racing category and it will fit all Recaro seats. The brand that invented SIM racing is now re-imagining it with an engineering and design master stroke. A new era is announced, with a Sim Racing Cockpit that easily transforms into any driving position to replicate the true ergonomics of any car while maintaining unprecedented stability and adjustability, offering every driver a seamless transition from the track to the training facility.

Often in the motorsports community it takes like-minded partners to elevate the equipment needed to help teams and individuals hit their maximum performance. Together and separately RECARO Automotive, Williams Esports, and Playseat® have been working with key organizations and partners like PRI Show to bring awareness about this amazing innovation to the growing SIM Racing community. More Playseat® X Recaro products will follow.

Check out the RECARO Automotive Display at Booth 2815 and Williams Esports at Booth 9011 for a chance to compete for a Podium position.

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About RECARO Automotive:

The world’s leading automotive seating brand, RECARO Automotive, specializes in creating innovation, safety, comfort, and quality in automotive seating. We have 500 employees operating in 3 assembly plants in 3 countries worldwide producing and delivering premium quality automotive products by using the brand RECARO under a license of the RECARO Holding for dynamic, racing, comfort, commercial, and major OEMs. From complete seating systems to individual components, our expertise spans every step of the automotive seat-making process. Our globalized integrated, in-house skills allow us to support our product creation from research and design all the way to engineering and manufacturing while maintaining a global premium brand presence. To learn more, please visit

About Williams Esports:

Williams is one of the world’s leading Formula 1 teams. It exists purely to race in the top echelon of motor racing, where it has been winning grands prix for more than three decades. The Williams name has been synonymous with top-level motorsport since the 1970s, and has won 16 FIA Formula One World Championship titles – nine for constructors and seven for drivers. It remains the second most successful constructor in F1 history.

Williams Esports was launched in 2018, as the team made its first entry into virtual racing, a burgeoning industry providing both new and existing fans with opportunities to engage in a diverse and accessible arena. The Williams Esports programme has a roster of more than 25 of the world’s elite drivers, competing in 10 racing games across all three platforms, already reaching audiences in the millions and winning multiple titles.

About Playseat®:

We come from a racing background. We know you perform better in SIM racing when you feel like you’re actually in the car. This feeling is what drives us as we create world-class racing cockpits. Our one aim: give you the most realistic racing experience. We’ve been doing it for decades and we’re now setting the new SIM racing standard. We keep pushing boundaries to get better every day. We never stop developing the very best, to help you become the best.

Playseat® has kept reinventing the SIM Racing seat category since 1996. All products are built by, and for, real drivers at the highest standard and are fully patented. The innovative engineering and design used in the development of the professional products is also brought into homes in a more versatile and space friendly manner without losing its immersive nature, making it the go-to racing simulator brand, from beginners to pros.


Deborah Mazza
Telefon: +1 239 220 6310

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