RECARO Automotive Promotes Nicole McElroy to Global VP of Product Development and Brand

Clinton Twp, MI (October 11, 2021) – RECARO Automotive, the leading global automotive performance-seating brand, is ecstatic to announce Nicole McElroy has been promoted to Global Vice President of Product Development and Brand.

In this role Nicole will be responsible for managing all product development and brand activities through engagement of global sales, marketing, program management and product engineering teams by developing and executing new products, business, and brand strategies.

The objective of her position is to establish a common brand and product vision and ensure that the global teams are aligned to meet the needs of the organization and satisfy various distribution and customer requirements – OEM, Aftermarket and Commercial Vehicle. 

“Nicole’s expanded role leverages her depth of experience and expertise in the industry to streamline global product and engineering activities.” said Emil Kreycik, President and COO “We know we are poised for the future with Nicole leading the teams to bring RECARO’s industry-leading products to market.”

“Nicole is an inspiring, well-respected and dynamic female leader. Having Nicole in a global role will provide a unique platform to engage and promote diversity in automotive and motorsports,” said Lead of Corporate Human Resources, Lameese Lirato. “We know Nicole will be successful in her expanded role.”

Nicole will maintain direct reporting relationships for the North American Sales Team, Global Product Management and Global Digital Marketing.  As well as the regions Sales and Marketing, Program Management, and Product Engineering will now have a dotted line reporting relationships to Nicole.