RECARO Automotive Names Centigrade as Agency of Record

Clinton Township, Mich. (January 7, 2021) - Recaro Automotive, the world's leading manufacturer of performance car seating, announced today that Centigrade Inc., an integrated marketing communications company, has been named its North American agency of record. Centigrade, based in Detroit, Michigan, specializes in PR, social media, experiential and creative services.

Recaro Automotive's core business is designing and manufacturing performance ergonomic seating, motorsports solutions and special applications. The brand's products offer comfort, innovation, quality and safety solutions to thrill customers in the OEM, commercial and aftermarket sectors.

''Centigrade's experience and extensive work in the performance automotive sector is a perfect fit for RECARO Automotive. We feel with Centigrade's proven capability to be nimble while bringing a creative, fresh approach will allow us to propel RECARO Automotive's capabilities and the brand forward,'' said Nicole McElroy, Recaro's Director of North American Sales and Global Marketing.

''We are excited to dig deep into the Recaro Automotive world and unlock some serious storytelling on behalf of passionate auto enthusiasts everywhere. Centigrade has a long and successful history of collaborating with some of the most iconic automotive brands in the world. We welcome Recaro Automotive into our portfolio of clients,'' said Julie Barnard, Centigrade's President.

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