RECARO Automotive Seating with new positioning – Performance seats for all market segments

Detroit. RECARO Automotive Seating, a product group of Adient, positions itself in the market for performance vehicles as a seat supplier with an expanded portfolio. At the North American International Auto Show 2017 (NAIAS) from January 8–22, 2017, in Detroit, RECARO is providing four new product concepts for its OEM customers. Among the exhibition highlights is a specially developed concept seat for sporty SUVs.

RECARO Close-up 01
RECARO Close-up 02
RECARO Close-up 03
RECARO Close-up 04
RECARO Close-up 05

“In the North American market, we are thus far known mainly as a highly specialized seat manufacturer for limited editions and niche vehicles in the high-performance sector – we want to change that with our new, much broader positioning,” says Markus Kussmaul, executive director at Adient and responsible for the global performance car seating business of RECARO Automotive Seating. “At NAIAS 2017, we prepared four new concept seats for different performance segments that also present our three technical approaches: from RECARO-ization to the RECARO Composite Seat right through to the RECARO Complete Seat."

In addition, the seat specialists of RECARO Automotive Seating are dealing intensively with the challenges of autonomous driving and will use the trade fair forum to interact with its customers.

  • As a highlight on display at NAIAS 2017, RECARO will be presenting its all-new concept seat in the “Premium Performance” line, designed for SUVs and pickup trucks that combine driving comfort with a sporty attitude. Following comprehensive test runs, this concept seat was developed to offer optimized ergonomics and comfort especially in the SUV. The firm but comfortable feeling of the seats, coupled with exclusive leather, adjustable side bolsters in the backrest, and flat seat cushions for easy access, are intended to look, feel, and perform as a sport seat for the active life.

  • The all-new concept seat representing the “Power Performance” line on display at NAIAS 2017 offers a perfect match for sports cars or high-performance derivates of volume-production vehicles and is an example for the concept of RECARO-ization. It is using RECARO design, foam, trim, and ergonomics on an OEM series metal structure. 

  • The all-new “Luxury Power Performance” concept seat is designed for OEM projects and for aftermarket applications. It offers exclusive sportive riding performance, excellent comfort and ergonomics, and is an example for the RECARO Composite Seat solution (RECARO backrest in composite design, original OEM seat base). 

  • The derivate of the modular RECARO Sport Seat Platform also showcases the all-new “Luxury Power Performance” seat concept for future platform applications and is an example of the RECARO Complete Seat concept. Both exhibits in the “Luxury Power Performance” line on display at NAIAS 2017 are designed for premium sports cars that combine high-end sportiness with a maximum of riding comfort.