PRESS & NEWS

RECARO Automotive Seating to enter aftermarket in China with premium-quality performance seats

Premium brand seats to meet the growing demand for high-quality products in the field of automotive customization – Adient’s product group RECARO Automotive Seating is entering the Chinese aftermarket as the premium brand manufacturer. At Auto Shanghai 2017, the company will have two sport seats of its Power Performance product segment on display that have been specifically tailored to Chinese requirements.

SHANGHAI, April 19, 2017 – Automotive customization is still in its infancy in China, compared to other world regions. But the audience is there and the tuning scene is growing fast. As is a specific demand for high-quality products. This was a clear finding of a market study RECARO Automotive Seating conducted in China in late 2016.

Specifically for the Chinese aftermarket and in response to growing demand for sports-oriented automotive equipment, RECARO Automotive Seating will show two seats from its Power Performance segment at Auto Shanghai.

“We consider our trade show presentation to be the kick-off of our Chinese market launch. Above all, we’re aiming at generating greater awareness of our brand”, said Markus Kussmaul, executive director of the Adient specialty seating group and responsible for the worldwide business of RECARO Performance Car Seating. “Our next step will be to focus on having our branch office here prepare and qualify dealers to sell our products, and on developing a distribution network for the Chinese market.”

At Auto Shanghai 2017, the RECARO Sportster CS, ‘China Edition’ is on display, which is conceived as an aggressive sport seat for actual use in sports cars or high-performance derivatives of series-production vehicles. Its innovative lightweight shell with an attractive lean design ensures optimal comfort and body support, thanks to pronounced side bolsters and excellent shoulder support. The Sportster CS, ‘China Edition’ is distinguished by a unique styling with a RECARO pin and brand logo on the headrest and backrest shell, combined with decorative stitching in white that emphasizes its dynamic contours. This seat fulfills the requirements of China Compulsory Certificate (CCC), a mandatory certification for products imported to China.

The second Power Performance seat is the RECARO SR-7 SK100, which is tailored for everyday use in sports cars or high-performance derivatives of series-production vehicles. Its firm, yet comfortable, cushioning is coupled with pronounced side bolsters and shoulder support for optimal hold.